Pricing Guide

How to Price Your OnlyFans Tip Menu (Without Undercharging)

Updated 2026 · 7 min read

The most common mistake new creators make isn't charging too much — it's charging too little and burning out. Good pricing protects your time and makes fans value what they buy. Here's a framework you can apply in ten minutes.

1. Use a three-tier ladder

Every menu should span three price points so there's an option for every wallet:

• Entry ($5–$15): an easy "yes" — a selfie, a rate, a good-morning text. This gets fans in the habit of tipping.
• Core ($30–$70): your bread and butter — customs, videos, chat sessions. Most revenue lives here.
• Premium ($100+): VIP days, bundles, long sessions. A few whales will happily pay it, and it makes the core tier look reasonable.

2. Price by time, not vibes

Decide what your hour is worth, then work backwards. If your time is worth $60/hour and a custom video takes 20 minutes to film and edit, that item should be at least $20 — before accounting for the value of the content itself. Anything that eats a lot of time (long calls, all-day VIP access) should be priced to protect your energy.

3. Round to psychological prices

$15, $20, $45, $99 read cleaner than $14, $22, $47. Prices ending in 0 or 5 feel intentional; $99 vs $100 still triggers the "under a hundred" reflex. Keep it simple and confident.

4. Bundle to raise average spend

Offer a bundle that's a small discount on buying items separately — "3 customs for $110" instead of $135. Fans feel smart, and you lock in a bigger single tip. Bundles are the fastest way to lift your average order value.

5. Test, then raise

Start slightly higher than feels comfortable. If items sell out fast, your prices are too low — raise them 15–20%. Review your menu monthly. As your audience grows and your content improves, your prices should climb with them.

Undercharging doesn't win loyalty — it attracts fans who leave the moment you raise prices. Confident pricing attracts fans who value you.

Not sure what to put on the menu in the first place? Start from 35 tip menu ideas with example prices, then price them with the ladder above. Once it's written, run it past the 10 mistakes that quietly kill tip menu earnings.

If you'd rather not start from a blank page, every template already ships with a three-tier ladder built in — the entry, core and premium bands are laid out for you, so you only change the numbers. Luxe and VIP layouts lean toward higher price points; cute and minimal suit lower entry tiers.

6. Know which numbers to actually watch

Most creators judge a menu by total earnings, which hides what's really happening. Two numbers tell you far more:

• Share of fans who have tipped even once. If this is low, your entry tier is wrong — either too expensive or too vague. It is almost never a content problem.
• Average tip size. If this is low but lots of people are tipping, your entry tier is doing its job and your core tier isn't. That's a bundling problem, not a pricing-too-high problem.

Fixing the wrong one is the usual reason a menu stalls. Cutting prices when the real issue is a missing mid-tier just costs you money on the tips you were already getting.

7. Price for the platform, not just the item

The same item doesn't earn the same everywhere. A custom video priced for a subscription audience — people who already pay you monthly — can sit lower, because the tip is on top of a subscription. The same item sold to someone arriving cold from a free page has to carry the whole relationship, so it should be priced higher and described in more detail.

If you run more than one page, don't copy one menu across both. Keep the item list the same and adjust the numbers.

8. Make the menu impossible to miss

Great pricing does nothing if fans never see it. Post your menu as a pinned message, drop it in your welcome DM, and re-share it weekly. A clean, readable image beats a wall of text every time.