Optimization

10 Tip Menu Mistakes Killing Your Earnings

Updated 2026 · 8 min read

Sometimes the difference between a menu that earns and one that gets ignored is a handful of small fixes. Here are the ten mistakes we see most often — and exactly how to correct each one.

1. Too many items

A 20-line menu overwhelms fans and they pick nothing. Aim for 6–9 tight options. If you offer more, split them into a "quick tips" menu and a "premium" menu instead of one giant wall.

2. No cheap entry item

If your lowest price is $30, you lose everyone who wanted to spend $10 first. A sub-$15 item builds the tipping habit and warms fans up for bigger buys later.

3. Missing a premium anchor

Without a high-ticket item, your mid-tier prices look expensive. Add one $100+ option — even if it rarely sells, it makes everything else feel affordable.

4. Walls of text instead of an image

Plain-text menus get lost in the feed. A clean, branded image scans in a second and looks far more professional. That's the entire reason we built the menu maker.

5. Never updating it

A stale menu signals a stale page. Refresh monthly, rotate in seasonal items, and run limited-time offers to create urgency and give fans a reason to check back.

6. Vague wording

"Custom stuff — DM me" kills conversions because the fan has to do the work. Spell out exactly what they get and what it costs: "Custom video (5 min) — $45." Clarity removes hesitation.

7. Hiding the menu

If your menu is buried three weeks deep in your feed, new subscribers never find it. Pin it to your wall and include it in your welcome DM so it's the first thing every fan sees.

8. Pricing everything in round hundreds

A menu where everything is $50, $100 and $200 reads as guessed rather than considered. It also leaves money on the table: the gap between $50 and $100 is where most of your revenue actually wants to sit, and nothing is there to catch it. Fill the middle with real numbers — $35, $45, $65 — and the ladder starts working.

9. No delivery time on anything

The most common complaint fans have isn't price, it's silence after paying. If a custom takes you three days, write "delivered in 3 days" on the item. It costs nothing, it filters out people who wanted it instantly, and it turns a chase-up DM into an expectation you already set.

10. One menu doing two jobs

A menu aimed at brand-new subscribers and one aimed at long-term regulars should not be the same image. New arrivals need cheap, obvious entry items and a clear explanation. Regulars already know how you work and want the bigger bundles near the top. Making two versions takes a couple of minutes and usually beats any pricing change you could make.

How to fix all of this in one pass

Open your current menu next to this list and work down it once:

1. Count the items. Over about 15, cut to your best sellers.
2. Check the bottom of the ladder. Is there anything under $15?
3. Check the top. Is there a premium anchor above $100?
4. Look at the middle. Is there anything between your cheapest and your dearest, or is it a cliff?
5. Read each line as a fan. Does it say what they get, and when?
6. Check where it lives. Pinned post and welcome DM, or buried?

If step 1 or 4 is where yours falls down, the pricing guide walks through building the ladder properly. If you need items to fill the gaps, there are 35 ideas with example prices to pull from.

Fix the anchor, trim the list, and post it as an image. Those three changes alone move the needle for most creators.

Starting from a ready-made template handles most of these by default — the layouts already carry a price ladder and a readable structure, so you're only swapping words and numbers. Browse by look: minimal, luxe, glam or cute.